How Many Clients Can You Handle?
So you’ve launched your business, you might be going through a specialized training program, you might be doing this on your own or you might have a personal mentor. Either way building a personal business of this sort takes a lot of energy. You need to know what your income goal is, and how many clients it will take to get there and as a result how much time/effort you will need to put into prospecting/finding clients and delivering services. In this article we will be talking about the client acquisition and how many clients you might need for either yourself or per esthetician if you’re running a day spa.
Start with the Numbers:
First off your going to want to know how many hours you’re willing to work in a day. You might want to start off with a 9-5 schedule from Monday to Friday, however it might make more sense to do a Wednesday to Sunday schedule with your hours being 11am-8pm as later in the week is usually when more people are looking to spend money on themselves, plus most people are working up until 5pm. This will be up to you to determine what works best for your schedule.
Depending on the hours available we always recommend that an additional 10-15 minutes be added to every Esthetic service strictly aimed at selling retail the every single client. Make sure to book in your lunch and 2 short little pauses for a quick walk around the block – fresh air and exercise is always a good idea. Clients will sense your fatigue and they deserve 100% of you.
How Many Clients Does that Make?
Once you’ve determined the number of hours you’re going to be making available to clients you’ll then be able to determine your maximum number of clients by assuming that most people will be stopping by once every 5 weeks on average and staying for approximately 60 minutes. With that in mind and factoring in your break times you should be able to see a maximum of 7 people per day (in a regular work day). The more time you commit to your clients, the more you can see. So if you assume 7 people per day, 5 days per week, that’s 35 clients per week on a 5 week cycle, means you should be able to manage a book of up to 175 clients. It will take time to build it and you’ll definitely want to invest in some form of salon booking software (one I came across recently is Yocale) and maybe an office assistant to help you with retail sales and management. This is where working in a salon can be very helpful.
What do you think of this article? Next week we’ll be publishing a new one all about what to do when you don’t have any clients so make sure to stay tuned! Also Breizh is growing so make sure to look out for some new faces!
Have a great week!Taylor Opheim
Director of Business Development