Do you have what it takes be an esthetician? Someone who brings health to light? Who brings out confidence from insecure? A person who delivers peace in a world of unrest? In today’s article we are going to be discussing 6 of the key traits that mark someone as an esthetician or who is in search of a career in a spa. These are traits that you’re clients are coming to you for so that you can pass it on to them. Here we go:
- A sense of inner calmness
Consider this, you’re now lying down on a bed, virtually naked, with a stranger applying potions and lotions on your face and/or body. As much as you trust someone walking in and going for your treatment, if this person doesn’t have a calm, welcoming, professional demeanor it can be very uncomfortable! As an esthetician your state of being is reflected onto your clients, and so if you’re uncomfortable and fidgety, they will be to.
- Analytical Personality
I think this one goes without saying. A large part of your job is making sure that you’re delivering the right cures to your client and understanding their skin types, goals and the products that are going to get them there.
- Attention to Detail
Along with being analytical, attention to detail is VERY important. The setup of your room, the sounds that are being heard (some light classical or lounge is a great choice of music or just nature sounds) and of course the detail in your treatment. Nobody wants to pay for a waxing treatment only to find that there’s a few pricks of hair left. Even the way you move your body or equipment during a treatment is going to add to the air. See point number 1 for a refresher on why ;).
- Passion for Health/Beauty
If you’re doing esthetics just for the money, definitely not the greatest idea (see our post on esthetics careers here). You need to want to help people feel good about themselves and show them that they are beautiful as well. A large part of beauty however is health as well, both physical and mental, and usually by providing people a safe place to let go and relax their minds and bodies you improve that as well. Certain products such as our Phyto5 line also work with the body’s energies to rebalance the client both inside and out.
- Sociable Personality
Although some people may prefer that you don’t talk to them during the treatment, there is definitely going to be time before and after the treatment for you to talk to them. If there isn’t you definitely need to schedule it so that you can have your consultation minutes (clients should never leave without something!). Of course though you will have clients who will like to talk and being social helps to build that rapport to keep them coming back. Usually though it is up to the esthetician to set the pace.
- An Ability to Track, Show and Deliver Results
In designing your business you should already have a defined process through which you will take your clients in order to give them the structure they need in order to accomplish their goals. By keeping a file on each client (either on paper or using an online CRM system) you can create a plan for them to follow and effectively treat their problems. One thing to note however, most skin conditions are chronic (you can’t actually stop time) and will need ongoing care. It’s never a matter of complete elimination, but always one of reduction and prevention.
If you possess these 6 traits, you are definitely able to go far in this industry. Remember a lot of success in this very personal industry (see our post on the personal touch here) is going to be dependent on your ability to make your clients feel comfortable, deliver great skin care products, and not only show them the joys of decreased stress but also a significant reduction of their fine lines/wrinkles!
As always, let us know what you think in the comments below and subscribe to our newsletter at www.breizh.ca if you haven’t already!