As a professional Esthetician you have been enjoying the purchasing power of wholesale. Retailing to your client is not only important for the continuation of your facial daily at their home but for your business’s bottom line.
The client will only get the desired results that the 2 of you have decided upon, if they are using the proper skin care at home. Everyone seems to understand the importance of a cleanser so I find that the cleanser seems to sell itself.
It’s partner – the toner- seems to not have the same importance. But when it helps to restore the natural moisturizer factor already in your skin and restore the PH of the skin it is an important component of properly cleansing your face.
Most clients love to have a moisturizer but some seem to think that the day and night creams do the same. As one is trying to protect the skin from the day’s environment and fight pollutants, the latter is trying to nourish and treat the skin. It would be important that the clients have one of each.
Also, do not forget the eye cream! As the eye area is the first to show signs of aging the sooner we get clients started on eye creams the better. If every client had this list as the minimum in their bathroom our job as Estheticians would be much easier and we would get amazing, realizable results.
Feel free to write to about what you think of when it comes to selling client's your line!
VP of Education at Breizh Esthetics & Salon Supply Co.
CCP Certified Esthetician & Electrologist