Skin Care Under the Sun - A Key to Good, Healthy Skin
In this article we are going to look at when people are looking to have sun care incorporated into their regular routines. Under ideal conditions your clients should be wearing sunscreen everyday throughout the year. However most people will stick to just one season in particular... we don't though!
Our clients pay attention to their skin care throughout the year. However, when spring is over and it's summer time again things become a little bit complicated due to high temperature. Summertime is never easy for many people in terms of taking care of their skins. It is, therefore, important as an esthetician to keep your clients well informed on the best summertime skin care products and services. This is normally a perfect time to grow your sales number upwards effortlessly. This is when you need to be at your A game as a professional skin care expert in terms of reputation, dependability, and reliability.
Typically summer time season is when most people will be eager to adjust their skincare routines to conform with the weather accordingly. Remember that most people spend their summertime outdoors with their loved ones enjoying their vacations and capitalize on this to grow your business. You should be able to convince your target clients that they can count on you when considering revamping their summer skincare routine as a pro.You also need to make sure to restock your beauty and spa supplies to meet the high demands for these types of products.
The best time to start promoting your summertime skincare products and services is the period towards the end of spring. It is your responsibility as a professional skin care expert to inform the people that the skin’s condition does not change immediately after a change in season. By promoting and marketing your summertime skin care products and services in advance you stand a chance of outshining your competitors. Consequently; you will have an opportunity to shine your expertise in meeting your clients’ skin beauty and health expectations.
There are various ways you can promote your skin care products and services including;
- Offering Guarantee for your products
- Offering coupons
- Holding a super sale
- Reward big spenders
- Offer gift baskets and goodie bags among others to lure more customers to your spa or salon.
While it is important to promote your skin products and services, it is prudent to create awareness on dangers such as sagging skin, pigmentation, wrinkles, sun spots, skin cancer and discoloration among others which are associated with sun damage. This will encourage more people to seek for summertime skin care from professional skin care specialists.
Always remember that when it comes to sun care, summer is the season to increase your per client sales. There will be more people spending time outdoors which makes them inclined to spend more on sun care products. And giving them the good stuff from a professional is always the best choice!
Until next time :)