Before you begin, watch this short video!
Stop letting people walk past you without seeing you!
Hi there! How are things going with your current marketing? Is it leading customers directly to your booking or services page every single day, 24 hours a day? Are people passing by your spa, salon, or skin care business and not noticing it? Let’s hope it’s because they’re looking at their phone! I’ve recently discovered the next BIG thing in spa and salon marketing. Check this out:
Royaltie Bluetooth Beacon Gems
Meet your new best friends. By the end of this article, your whole family might carrying one of these little guys around. Here’s why: Imagine being able to market to every Android Smartphone within 100 meters of the Gem. This is what this does. Using Bluetooth technology this weatherproof, smart device is able to broadcast a message and a link to whatever webpage you like whenever someone is within the 100 meter proximity. But you can take these anywhere. In your car, in your purse, in the office, in your pocket, in your partner’s pocket, in your mother’s car… the list goes on as to where you can find somewhere to place one of these tiny devices.
Furthermore they’re just getting into the market and people are already having HUGE results! What’s great is they’re also very affordable for just about any small business, with plans starting at only 25$! They scale up nicely from there with a family pack of 8 available for 99$/month which is the best value by far!
For the techies out there, here are the device specifications for the Royaltie Lead Gem:
Signal Range: 100m
Communications: Bluetooth Low Energy wireless technology 2.4GHz RF
Sensitivity: Bluetooth: -93dBm
Transmission Power: Bluetooth: -30dBm to 4dBm
Battery Life: Up to 2 years
Main Processor: 32-bit ARM® Cortex™ M0 CPU core
Bluetooth Processor: Nordic nRF51822
Data Rates: 250kBs, 1Mbs and 2Mbs
Most of that probably kind of just swooshes over your head like it does mine, but the key facts are the range of transmission, each gem has a range of 100 meters. That’s the width of a football field! Imagine what it would do to your business if you went to football or hockey game! The other big thing, is the 2 year battery life. You can leave Royaltie gems just about anywhere (as they are weatherproof if you “drop” it somewhere) and for 2 years from the day you get it, they are working for you to market your business.
Here’s what some business owners are saying about the Royaltie Beacon Bluetooth Gems:
Pretty impressive stuff right? Now here’s where it gets super interesting for yourself as someone who might be considering bringing some of these gems in to market your spa or salon business. Royaltie Gems offers an incredible affiliate program that lets you earn a commission for referring people to the product, it’s free to join and we highly recommend it! Think of all the business owners and service providers that you know who could benefit from gem technology. The Royaltie gem is the perfect marketing tool for realtors, restaurants, anyone in network marketing, sales reps, personal trainers, any self-employed trades person, financial services agents, artists and SO MANY more! On top of your services income you could make an extra little bit of commission just by recommending these to someone who might need more marketing, more exposure or more business. I mean honestly, who couldn’t use more money right?
The real estate agent above who is using Royaltie gems is also a great example of modern challenges for business owners. I mean you almost have a website, you maybe have an app, and maybe you’re promoting yourself on places like Groupon (Breizh doesn’t recommend Groupon for spas, you need returning customers, stop selling yourself cheap, there are other ways to build your business. Like in this article: 17 tips to market your esthetics business) but not everyone is seeing these things unless they specifically look for them.
With Royaltie gems you’re able to have the benefits of a giant billboard, directly in front of your clients, in a very subtle way that just lets them know you’re there. And who knows how many people are overdue on their facial, manicure or pedicure service! I’m sure you’ve seen a few and been like “Oh honey, you need to come see me, I have a cream for that.”
Android smartphones currently represent 60% of the smartphone market. That’s a huge number of people walking by you every day that could be seeing your business. Now they do need to have their Bluetooth on, which I think most of us do these days thanks to our cars, headphones or at home/in-office smart devices and the notification from the gems only appear when someone is within proximity. The gems actually piggy-back off of Google’s own location services technology that automatically alerts you about a local social hotspot or restaurant and sometimes asks you to review it, meaning that they will work anywhere in the world. If you have ecommerce enabled in your business, this could mean a complete shift in the way and people you do business with. Apple phones are currently unable to receive the signal, because Google wants people to be informed of the awesome places and services around them. What’s better than making a new connection right? If you do happen to own an Apple Iphone then don’t worry, you can still use the Royaltie gems you just won’t see your own notification.
Anyways, this is something I’m super passionate about and I think is going to be a game changer in the world of marketing tools. Some people I know won’t take advantage of this because it doesn’t feel right for them, but those who do will certainly have a huge edge over their competition! As the CEO of Breizh I’ve personally ordered 16 Royaltie gems to promote our services across the country, we are bigger than just BC ;). If you have any questions, definitely feel free to reach out. We’ll be talking and reporting the results of the Royaltie gems in our businesses very soon!
Cheers & have a great rest of the day!Taylor Opheim
Breizh Esthetics & Salon Supply Co.